Freudenberg Group

Senior Media & Digital Marketing Manager

Freudenberg Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇹 Italy

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Job Level

Senior

About the role

  • Define and lead the Omnichannel Strategy for EMEA in coordination with relevant regional and global functions.
  • Support and steer countries in their Omnichannel thinking and acting and ensure guidelines execution in the countries.
  • Give input and align EMEA Media Strategy, guidelines and KPIs with the global team.
  • Ensure full understanding of countries on the media strategy, collect insights and best practices and feedback into the organization; continuously crafting and reinforcing the media strategy.
  • Align KPIs and tracking tools with relevant stakeholders.
  • Track Media Efficiency for full funnel including Influencer and derive learning and recommendation.
  • Align media and investment strategies with countries.
  • Install and monitor process to ensure that all countries are following the GDPR compliance rules.
  • Lead social listening across countries, generate learnings and feedback into Omnichannel journey.
  • Stay alert to new trends, technologies, and process advancements, anticipating opportunities for innovation.

Requirements

  • Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management
  • 5-8 years of working experience, ideally similar position within a FMCG company
  • Proven experience in Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management
  • Good technical knowledge of relevant digital tools for analytics & data management
  • Good understanding of the overall business in terms of its goals, customers, consumers and competitors
  • Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional)
  • Experience from marketing/Brand Management and from a multi-national company is advantageous.
Benefits
  • Working at Freudenberg: "We will wow your world!"

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Omnichannel StrategyDigital MarketingMedia Efficiency AnalysisMedia ManagementAnalyticsData ManagementKPI AlignmentSocial ListeningGDPR ComplianceFull Funnel Communication
Soft skills
LeadershipInfluencingInnovationCollaborationCommunication