Freshworks

Lead – Americas Partner Marketing

Freshworks

full-time

Posted on:

Location Type: Remote

Location: Remote • 🏈 Anywhere in North America

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Salary

💰 $109,100 - $156,860 per year

Job Level

Senior

Tech Stack

SFDC

About the role

  • Drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America)
  • Serve as the GTM engine behind our partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations and scalable partner enablement
  • Work directly with influential distributors and high-growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets
  • Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline
  • Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets
  • Ability to advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.
  • Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification
  • Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan
  • Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals
  • Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success
  • Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type
  • Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders
  • Maintain operational rigor across program calendars, partner communications and system updates (SFDC)
  • Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem & vice versa

Requirements

  • 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships
  • Experience in marketing Technology and SaaS businesses will be a bonus
  • Ability to bring multiple teams together to drive co-marketing campaigns
  • Creative thinking, self-driven & having a customer-centric mindset
  • Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously
  • Possess strong analytical & problem-solving skills, should be data & ROI driven
  • Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.
Benefits
  • Dental, medical, vision, disability and life insurances
  • Equity + ESPP
  • Flexible PTO
  • Flexible spending
  • Commuter benefits
  • Wellness benefits
  • Adoption and parental leave benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
partner marketingco-marketing programspipeline managementmarketing technologySaaSproject managementanalytical skillsproblem-solvingdata-driven decision makingcampaign planning
Soft skills
creative thinkingself-drivencustomer-centric mindsetorganizational skillsprioritizationdeadline managementcollaborationcommunicationadvocacyinfluencing