Freshworks

Director of SEO, Demand Generation Content

Freshworks

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $168,000 - $276,000 per year

Job Level

Lead

Tech Stack

JavaScriptWordPress

About the role

  • Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
  • Manage SEO agency and external partners, ensuring best-in-class strategies and execution
  • Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
  • Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
  • Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
  • Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
  • Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
  • Implement SEO best practices for multi-region, multi-language enterprise websites
  • Spearhead website migrations, CMS transitions, and technical SEO enhancements
  • Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
  • Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
  • Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Requirements

  • 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
  • Proven experience leading SEO strategies and demand gen content efforts at scale
  • Strong expertise in technical SEO, content strategy, local SEO, and link-building
  • Experience managing SEO agency relationships and internal teams
  • Deep understanding of demand gen funnels and content-driven customer journeys
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
  • Experience with marketing automation tools, A/B testing, and conversion rate optimization
  • Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
  • Ability to influence and collaborate across cross-functional teams
  • Experience using AI and automation to scale content creation and optimization
  • Strong written and verbal communication skills, with a thought leadership mindset
Benefits
  • Dental, medical, vision, disability and life insurances
  • Equity + ESPP
  • Flexible PTO
  • Flexible spending
  • Commuter benefits
  • Wellness benefits
  • Adoption and parental leave benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOcontent marketingtechnical SEOlink-buildingdemand generationA/B testingconversion rate optimizationHTMLCMSdata analysis
Soft skills
leadershipcollaborationanalytical skillscommunicationinfluencecreativitystrategic thinkingproblem-solvingteam managementthought leadership