Product Marketing Manager

Freshpaint

Product Marketing Manager responsible for go-to-market strategy for healthcare data platform. Collaborating across teams to drive positioning, launches, and customer adoption.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own clear, differentiated positioning and messaging for key products and use cases
Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption
Partner with Product across the full lifecycle to shape roadmap, positioning, and launch strategy
Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV
Identify and address recurring objections and friction points in the sales process through ongoing enablement
Partner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demand
Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy
Track performance of launches, messaging, and enablement efforts and continuously iterate based on results
Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution

Requirements

What you’ll need

5+ years of experience in B2B SaaS product marketing
Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers
Experience leading product launches that drive measurable business impact, including pipeline and adoption
Demonstrated success building sales enablement that improves win rates, deal velocity, or ACV
Strong ability to simplify complex technical concepts into clear, compelling narratives
Experience working cross-functionally with Product, Sales, and Marketing in a fast-paced environment
High ownership mindset with a bias toward action and comfort operating in ambiguity
Analytical and outcome-oriented, with a focus on measuring impact and iterating based on results
Strong cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketers.
Excellent written and verbal communication skills

Benefits

Comp & perks

Competitive pay + generous equity (10-year exercise window)
Fully remote (U.S. only) with a $150/month coworking stipend
Half-day Fridays, every Friday
16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
Unlimited PTO with a *required* 2-week minimum
Top-tier health, dental & vision (100% covered for you, 80% for dependents)
2 “Treat Yourself” days a year—$100 and a day off, just because
Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingproduct positioningmessaging strategysales enablementproduct launchespipeline developmentadoption strategiesmarket analysiscompetitive insightsGTM strategy

Soft Skills

cross-functional collaborationcommunication skillsanalytical mindsetownership mindsetaction-orientedability to simplify complex conceptstrustworthinessadaptabilityproblem-solvingiterative thinking