
Performance Marketing Lead – Architecture & Strategy
Freshpaint
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $200,000 - $250,000 per year
Job Level
Tech Stack
About the role
- Help our customers deliver performance marketing driven improved outcomes and KPIs through strategic engagements alongside our Customer Success team.
- Influence the product roadmap by turning frontline customer insights into product innovations and feature development.
- Help ensure product innovations translate into real, measurable results.
- Shape how we go to market by partnering with product marketing and revenue teams to refine how we position Freshpaint.
- Develop performance frameworks, use cases, and ROI stories that support sales and customer success teams.
- Drive expansion and strategic retention by partnering with customer success to embed Freshpaint into customers’ growth strategies.
- Help build executive confidence and ensure Freshpaint is seen as a strategic partner and not just part of the compliance stack.
- Accelerate time to value by building repeatable playbooks that help customers quickly launch high-performing, compliant campaigns.
Requirements
- 8+ years of hands-on performance marketing and growth experience, with a track record of driving measurable outcomes.
- Hands-on Marketing Expertise: You’ve built, executed, and optimized campaigns that involved the full marketing spectrum - paid media, growth, and lifecycle marketing strategies and tactics.
- Data Fluency: You are dangerous with SQL and data visualization tools. You don't wait for a data scientist to tell you what happened; you find it yourself.
- Platform Mastery: Expert-level knowledge of Meta Conversions API (CAPI), Google Enhanced Conversions, and other similar ad platform offerings. You understand how these platforms ingest server-side data and the impact of signal loss on bidding models.
- Advanced Measurement: Proven experience implementing Incrementality testing (Geo-testing, Ghost Bids) and interpreting Media Mix Modeling (MMM) to guide high-stakes budget reallocation.
- The "Post-Cookie" Playbook: A proven methodology for driving performance in a world of ITP, ATT, and disappearing third-party cookies.
- Agency Fluency: Ability to speak the language of high-spend performance agencies, with the ability to both educate and hold them accountable to new measurement paradigms (Incrementality, MMM, and privacy-safe attribution).
- Strategic Advisory: Ability to function as an effective strategic advisor, understanding multiple stakeholder perspectives and crafting guidance and recommendations accordingly to ensure they can be successfully implemented. Demonstrated strong storytelling and narrative-building skills.
- Business Outcomes Driven: You have a revenue-oriented mindset focused on understanding the drivers of a business and improving the outcomes that matter most.
- Systems Thinker / Product Mindset: You see how all the pieces connect and have translated that insight and understanding into repeatable, efficient solutions.
- Collaborator: You have experience building relationships and working cross-functionally with product and go-to-market teams in highly effective, productive, and efficient ways.
Benefits
- Competitive pay + generous equity (10-year exercise window)
- Fully remote (U.S. only) with a $150/month coworking stipend
- Half-day Fridays, every Friday
- 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
- Unlimited PTO with a *required* 2-week minimum
- Top-tier health, dental & vision (100% covered for you, 80% for dependents)
- 2 “Treat Yourself” days a year—$100 and a day off, just because
- Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year
- And more! Check out our careers page for the full list.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinggrowth marketingcampaign optimizationSQLdata visualizationMeta Conversions APIGoogle Enhanced ConversionsIncrementality testingMedia Mix Modelingprivacy-safe attribution
Soft Skills
strategic advisorystorytellingcollaborationstakeholder managementbusiness outcomes drivensystems thinkingrelationship buildingcross-functional teamworknarrative-buildinginfluencing