Freshpaint

Demand Generation Manager – Payers & Health Systems

Freshpaint

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $165,000 per year

About the role

  • Strategy and planning: Develop and execute vertical-specific marketing strategies to increase our penetration in the payer & health systems segments. Define the optimal marketing mix including 1:1 and 1:few ABM programs, paid search & social, content syndication, events, and more. Create integrated, multi-channel campaigns to meet pipeline and revenue goals, working closely with sales, field marketing, content, digital, and product marketing.
  • Partner with sales: The marketing and sales teams are amazing partners at Freshpaint. The campaigns we run require skin in the game from both. You’ll work closely with Account Executives and SDRs on account planning, prioritization, messaging, outreach and nurture sequences, and events.
  • Content and personalization: Provide feedback on the content roadmap to make sure you get the content needed to run your campaign. Collaborate with product marketing, content, and design to build personalized assets, such as landing pages, case studies, and nurture sequences, tailored to specific accounts and personas.
  • Report on wins and losses: Set aggressive but achievable goals, and measure, analyze, and report on campaign performance. Provide actionable insights to stakeholders and leadership.
  • Advocate for success: Tell us what you need to win so we can get it for you.
  • Leverage our tech stack: Utilize Hubspot, Webflow, LinkedIn Sales Navigator, and other tools to get the job done.
  • Collaborate with Field marketing: Plan and execute events, webinars, and other activities that will be crucial for your success.

Requirements

  • 3+ years B2B marketing experience in demand generation, ideally marketing to a small TAM of enterprise-level payers and/or health systems, delivering pipeline using a broad range of channels
  • Demonstrated experience successfully executing vertical-specific or ABM campaigns
  • Hands-on experience with HubSpot, LinkedIn Sales Navigator, digital ads platforms, and other major tools and tech
  • You can own a number. You owned growth results and can proudly walk us through how you did it, step by step.
  • You’re totally dependable with unstructured tasks and you can set your own focus/priorities.
  • You get things done – fast. You take ownership and solve problems when you see them.
  • You have high empathy and a keen sense of understanding how other people think.
  • You treat feedback as a gift and are not afraid of difficult conversations.
  • Strategic Mindset - ability to plan and execute a campaign from end to end
  • Bonus points for experience at a high-growth startup
Benefits
  • Competitive pay + generous equity (10-year exercise window)
  • Fully remote (U.S. only) with a $150/month coworking stipend
  • Half-day Fridays, every Friday
  • Unlimited PTO—with a *required* 2-week minimum
  • Top-tier health, dental & vision (100% covered for you, 80% for dependents)
  • 2 “Treat Yourself” days a year—$100 and a day off, just because
  • Generous parental leave
  • Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationABM campaignscampaign performance analysispipeline developmentcontent personalizationevent planningdigital advertising
Soft skills
dependabilityownershipproblem-solvingstrategic mindsetempathyfeedback receptivenesscommunicationprioritization