Fresh Tracks Canada

Marketing & Conversion Copywriter

Fresh Tracks Canada

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • 🇨🇦 Canada

Visit company website
✨ AI Apply
Apply

Salary

💰 CA$55,000 - CA$62,500 per year

Job Level

Mid-LevelSenior

About the role

  • Write website copy for new and existing pages, ensuring clarity, brand alignment, and conversion optimization (e.g., call-to-action messaging, landing pages).
  • Produce SEO-focused blog posts: integrate search keywords, EEAT principles, semantic SEO, and conversion best practices into copy.
  • Craft email campaigns that convert—ranging from promotional blasts to nurture series.
  • Support content strategy development, contributing ideas aligned with marketing goals and nurturing the brand voice.
  • Collaborate across teams—designers, email, SEO, and marketing—to ensure copy and visuals are cohesive.
  • Edit, proof, and ensure consistency in tone, messaging, and brand voice across all deliverables.
  • Monitor performance, iterating copy elements like subject lines, headlines, and CTAs based on A/B testing and analytics.
  • Stay updated with travel industry trends, digital marketing practices, and competitive messaging.

Requirements

  • 3+ years of professional experience in marketing or conversion copywriting, preferably within travel or hospitality.
  • Strong portfolio showcasing diverse digital formats: websites, blogs, emails, landing pages.
  • Excellent writing, editing, and proofreading skills with mastery of brand voice.
  • Understanding of SEO principles and conversion rate optimization techniques.
  • Proficiency in using content management systems.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative storytelling ability with a strategic mindset.
  • Nice-to-Have: Experience with A/B testing and analyzing campaign performance using tools like Google Analytics or email platform metrics.
  • Basic knowledge of HTML/CSS or content formatting.
  • Travel industry familiarity or passion for adventure storytelling.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Benefits
  • 3 weeks vacation (4 weeks after your first year)
  • Extended health benefits package
  • Applauz Recognition
  • Comprehensive employee assistance program
  • Paid anniversary day off
  • “Pawternity leave” days for your new furry family members
  • Great working hours
  • Friendly and fun team environment with company celebrations and social events
  • Access to Canadian travel industry discounts!
  • DE&I initiatives and events
  • Community (volunteer) Hours
  • Social Clubs including Book Club & Fitness Club
  • Paid Maternity & Parental leave
  • Paid Pregnancy loss leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
conversion copywritingSEO principlesconversion rate optimizationA/B testingHTMLCSScontent management systemsdigital marketingcopy editingproofreading
Soft skills
writingeditingproofreadingcreative storytellingstrategic mindsetproject managementdeadline managementcollaborationbrand voice masteryidea contribution
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Journalism