Lifecycle & Email Marketing Manager

Fresh Prints

Lifecycle & Email Marketing Manager at Fresh Prints optimizing email marketing and lifecycle engagement strategies. Owning campaign content and driving engagement metrics.

Posted 7/24/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and SMS marketing strategies, focusing on lifecycle flows and audience engagement. Proficient in performance metrics analysis and content creation tailored for a college-age demographic.

Highest-signal resume keywords

Email MarketingLifecycle MarketingA/B TestingESP ExperiencePerformance Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program DevelopmentSegmentation LogicBasic HTMLBasic CSSContent Calendar Development

Soft Skills

Strong Written CommunicationCreative Collaboration

Tools & Technologies

IterableKlaviyoHubSpotBrazeMarketing Automation Platform

Industry Keywords

Email EngagementSMS MarketingConsumer AudiencePerformance ReportingDeliverability Metrics

About the role

Key responsibilities & impact

Owning every word that goes out — subject lines, body, CTAs — across email and SMS
Turning a solid technical setup into a channel people actually look forward to hearing from
Building lifecycle flows that feel like a conversation
Writing for a college-age audience in a voice that feels made for them
Bringing a real point of view on performance
Own email and SMS conceptualization
Work with brand and creative teams
Develop a campaign content calendar
Own A/B testing for subject lines, content approaches, and CTAs
Write messages that resonate with a college-age audience
Own the strategy and content for Fresh Prints' lifecycle flows
Audit the existing lifecycle program and identify gaps
Own segmentation
Write and test improved lifecycle content
Monitor deliverability and engagement metrics
Report on performance on a regular cadence
Bring a point of view on performance metrics

Requirements

What you’ll need

4-8 years of experience in email, lifecycle, or CRM marketing
Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators
Basic HTML/CSS comfort for email
Strong written communication
Experience writing for a consumer audience is a strong plus

Benefits

Comp & perks

Work From Home / Remote
Competitive annual salary
Learning opportunities
Working in a great culture
2-month paid Sabbatical for eligible employees