SEO, GEO Content Specialist

Fresh Prints

SEO & GEO Content Specialist for Fresh Prints focusing on strategic content creation and optimization. Enhancing brand visibility in collegiate apparel through impactful writing and SEO practices.

Posted 7/2/2026full-timeRemote • 🇮🇳 IndiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and SEO writing, with a strong ability to create engaging content tailored for a college-age audience. Proficient in utilizing SEO tools and best practices to enhance content visibility and performance.

Highest-signal resume keywords

Content MarketingSEO WritingOn-Page SEO Best PracticesSEO Tools ProficiencyBacklink Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationKeyword ResearchSearch Intent MappingMeta OptimizationInternal LinkingLong-Form WritingShort Blog WritingProduct DescriptionsLanding Page CopyContent Auditing

Soft Skills

Relationship BuildingAdaptabilityCreativityCommunication

Tools & Technologies

AhrefsSEMrushGoogle Search Console

Industry Keywords

Greek LifeCollegiateCustom ApparelContent CalendarAI Search OptimizationDomain AuthorityContent ROICampus Life BlogsHigher-Ed MarketplacesLifestyle Publications

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation
Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic
Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site
Identify internal linking opportunities that improve crawlability and distribute page authority across the site
Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint
Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces
Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically
Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise
Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time
Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations
Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings
Stay current on how generative search is evolving and bring back relevant insights
Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap
Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content
Develop and refine the framework for measuring content ROI

Requirements

What you’ll need

2+ years of experience in content marketing, SEO writing, or a closely related field
A portfolio of published work that demonstrates strong writing quality and search performance
Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, or equivalent
Demonstrated understanding of on-page SEO best practices: keyword research, search intent mapping, header structure, internal linking, meta optimization
Familiarity with GEO / AI search optimisation is a strong plus
Ability to write in multiple formats: long-form guides, short blog posts, product descriptions, landing page copy
Comfort working as an IC in a fast-moving, scrappy environment

Benefits

Comp & perks

2-month paid Sabbatical to eligible employees