Director of Sales – C-Stores

Fresh Del Monte

Director of Sales leading revenue growth and strategic relationships in convenience stores for Fresh Del Monte. Focusing on fresh produce and driving new business opportunities across North America.

Posted 5/20/2026full-timeDallas • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and expand relationships with key C-Store retailers and wholesalers, negotiating agreements, pricing, trade programs, and promotional support.
Ability to work closely with our national network of processing facilities and distribution centers on any issues or opportunities pertaining to Convenience Store customers.
Lead new product introductions—especially in fresh cut fruit—partnering with marketing, new product development, supply chain, and category teams to drive successful on time launches.
Develop and execute tailored sales strategies to increase brand visibility, velocity, and market share across national and regional partners.
Identify and pursue new business opportunities, including untapped banners and geographies within the convenience channel.
Monitor category and competitive trends using syndicated data (e.g., Circana) to build new strategies, enhance or modify existing strategy, optimize assortments, to improve merchandising position in-store.
Work with internal teams on forecasts, product flow, marketing activation, new product development, service metric reporting and retail execution.
Work with internal and external departments to resolve issues (i.e. payment deductions, service level disputes, quality concerns, etc.) and be able to report on resolution.
Communicate with customers on all aspects of orders processed; production, documents required, final delivery and billing information.

Requirements

What you’ll need

Must be a team player with a can-do attitude able to manage multiple, sometimes competing priorities
Experience working with national convenience stores, foodservice distributors, wholesalers, and retailers
Excellent written and verbal communication skills with the proven ability to work with customers and team members at all levels
Must be able to develop new business while continuing to manage accounts
Proven ability to introduce and scale new products, preferably in fresh cut segment
Strong negotiation, forecasting, and trade management skills.
General understanding of receivables and deductions
Bachelor’s Degree (in a related field) from an accredited institution, and/or equivalent work experience.
Working knowledge of Microsoft Office programs (i.e. Excel, Word, PowerPoint and Outlook) – SAP and Power BI
10+ years of experience in sales, preferably in the fresh produce industry.

Benefits

Comp & perks

Medical, Dental & Vision Insurance
401(k) with company match
Employer‑paid life & disability insurance
Flexible Spending Accounts (FSA)
Paid Time Off (PTO)
7 Company Paid Holidays
24/7 Telemedicine & Employee Assistance Program
Optional voluntary benefits (legal, accident, identity protection)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

negotiationsales strategy developmentproduct introductionforecastingtrade managementcategory managementmerchandisingbusiness developmentmarket analysisdata analysis

Soft Skills

team playercommunicationproblem-solvingprioritizationcustomer relationship managementadaptabilitycollaborationleadershiptime managementcan-do attitude

Certifications

Bachelor’s Degree