
Omnichannel Activation Manager
Fresh Del Monte
full-time
Posted on:
Location Type: Office
Location: Rogers • United States
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Salary
💰 $100,000 - $140,000 per year
About the role
- Develop and implement omnichannel strategies that support key brand and retail customer initiatives
- Assess and integrate business opportunities and key activation strategies
- Build customer-specific strategies that achieve business objectives at assigned accounts
- Execute omnichannel programming from Retail and In-Store Shopper Tactics to 1st and 3rd party digital programs
- Brief creative partners on activations and provide guidance on success criteria
- Establish KPIs using campaign analytics to optimize media and measure results
- Support customer meetings with strategies, plans, and program results
- Participate in the annual customer planning process and integrated marketing communications process
Requirements
- Bachelor’s Degree
- 5+ years of experience in CPG Industry, or related field
- Experience in Retail Media, Shopper Media and/or eCommerce Activation
- Strong Project Management
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
omnichannel strategiescampaign analyticsKPI establishmentRetail MediaShopper MediaeCommerce Activationproject management
Soft Skills
communicationstrategic planningcollaborationguidancecustomer engagement
Certifications
Bachelor’s Degree