Own performance outcomes and optimization roadmap for full-funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs.
Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs.
Develop and own EN digital customer journeys and ensure consistent, high‑quality experiences across channels.
Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels.
Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs to drive continuous improvement.
Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred
8 years of experience in DTC marketing or e-commerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or comparable regulated industries
Proven track record managing consumer‑focused digital marketing programs
Hands-on expertise with e commerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar)
Experience with MLR review processes and promotional material workflows
Familiarity with FTC advertising standards, FDA promotional guidance
Demonstrated success leading cross‑functional initiatives and managing external agencies or vendors

Benefits

401(k) plan with company contributions
Paid vacation
Holiday and personal days
Employee assistance program
Health benefits including medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOSEMemail automationretargetingaffiliate programsdigital marketing campaignse-commerceMLR review processespromotional material workflowsKPI implementation

Soft Skills

collaborationleadershipcommunicationproject managementcross-functional initiative management

Certifications

Bachelor’s degreeMBA