Fresenius Kabi USA

Manager, Marketing – Biosimilars

Fresenius Kabi USA

full-time

Posted on:

Location Type: Hybrid

Location: Lake Zurich • Illinois • United States

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Salary

💰 $100,000 - $125,000 per year

About the role

  • Work with cross functional teams (e.g. regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams)
  • Utilize insights to develop stakeholder specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement
  • Generate and analyze customer data/insights to continue to evolve and improve tactical execution
  • Actively contribute to design, development and implementation of peer-to-peer, product theatre and speaker bureau strategies and tactical initiatives that support the US biopharma portfolio
  • Assess market dynamics and competitive activity
  • Support development of strategically targeted and efficient media plan to reach high value customer segments
  • Establish effective collaborative working relationship with sales/sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies
  • Develop content and collaborate with sales training to ensure effective training on promotional tools and materials
  • Support congress activities, when applicable
  • Support sales meeting planning and execution
  • Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives
  • Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics
  • Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process

Requirements

  • Bachelors Degree required; advanced science or business degree a plus
  • 5+ years Pharma experience required
  • Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix
  • Ability to concisely translate complex scientific topics to a wide range of audiences
  • Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management
  • Strong verbal and written communication skills
  • Ability to multitask and work within deadlines, professionally managing competing priorities
Benefits
  • medical, dental and vision coverage
  • life insurance
  • disability
  • 401K with company contribution
  • wellness program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing collateral developmentcustomer data analysismedia planningproject managementtactical executionresource developmentpositioningoptimizationcontent developmentcompliance management
Soft skills
interpersonal skillsorganizational skillsteamworkcollaborationinfluenceverbal communicationwritten communicationmultitaskingdeadline managementprioritization
Certifications
Bachelor's Degreeadvanced science degreebusiness degree