Data Analyst

• Identify, analyze, and interpret trends in complex data sets to maximize publisher yield.
• Extract and analyze bidstream and auction data to surface trends, anomalies, and optimization opportunities. Provide recommended changes to enhance bidding dynamics and yield outcomes.
• Develop and maintain analytic monitoring and alerting systems for yield management, ensuring rapid identification and diagnosis of revenue-affecting issues and performance drops.
• Produce data-driven summaries and actionable insights for internal teams and executives, ensuring technical accuracy and clear communication for a range of technical and non-technical stakeholders.
• Support Yield Managers and Publishers in implementing data-driven best practices and monetization strategies.
• Monitor macro and micro trends, providing proactive alerting on network or site-level issues and tracking key KPIs (ie fill rate, eCPM, revenue, latency, viewability).
• Investigate and respond to technical or operational issues to maximize yield without compromising user experience, site speed, or ad quality.
• Build and maintain AB testing frameworks, reporting, and result interpretation.
• Perform root cause analysis for data or ad-serving problems; provide technical QA for new publisher onboarding, AB tests, product launches, and engineering initiatives.
• Act as a subject matter expert for Freestar data capabilities. Support data integrity projects.
• Project manage yield and data initiatives from planning through successful implementation, ensuring clarity, accountability, and effective communication. Collaborate cross-functionally with Business Intelligence, Product, Engineering, Customer Success, Business Development, and Demand.
• Stay up-to-date on industry trends and emerging yield opportunities; recommend and pilot innovative monetization solutions.

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