Freestar

Yield Data Analyst – Ad Tech Experience Required

Freestar

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • Identify, analyze, and interpret trends in complex data sets to maximize publisher yield.
  • Extract and analyze bidstream and auction data to surface trends, anomalies, and optimization opportunities. Provide recommended changes to enhance bidding dynamics and yield outcomes.
  • Develop and maintain analytic monitoring and alerting systems for yield management, ensuring rapid identification and diagnosis of revenue-affecting issues and performance drops.
  • Produce data-driven summaries and actionable insights for internal teams and executives, ensuring technical accuracy and clear communication for a range of technical and non-technical stakeholders.
  • Support Yield Managers and Publishers in implementing data-driven best practices and monetization strategies.
  • Monitor macro and micro trends, providing proactive alerting on network or site-level issues and tracking key KPIs (ie fill rate, eCPM, revenue, latency, viewability).
  • Investigate and respond to technical or operational issues to maximize yield without compromising user experience, site speed, or ad quality.
  • Build and maintain AB testing frameworks, reporting, and result interpretation.
  • Perform root cause analysis for data or ad-serving problems; provide technical QA for new publisher onboarding, AB tests, product launches, and engineering initiatives.
  • Act as a subject matter expert for Freestar data capabilities. Support data integrity projects.
  • Project manage yield and data initiatives from planning through successful implementation, ensuring clarity, accountability, and effective communication. Collaborate cross-functionally with Business Intelligence, Product, Engineering, Customer Success, Business Development, and Demand.
  • Stay up-to-date on industry trends and emerging yield opportunities; recommend and pilot innovative monetization solutions.

Requirements

  • Bachelor’s degree or relevant work experience in Mathematics, Economics, Statistics, Business Analytics, Data Science, or a related quantitative field.
  • 2-4 years of experience in ad tech; preferably at a digital publisher or ad management company. Minimum 2 years of experience in an analytical role.
  • Deep familiarity with header bidding, Prebid, SSPs, DSPs, ad serving, Google Ad Manager, and major ad tech platforms.
  • Advanced skills in Excel and Google Sheets. Familiarity with working with large complex data sets.
  • Experience in SQL and willingness to adopt new data tools as needed.
  • Hands-on experience with data visualization and presentation tools to tell compelling stories with data.
  • Adept at deriving analytic insights, and presenting findings to external and internal stakeholders.
  • Strong written and verbal communication skills to explain complex yield strategies and analytical insights to technical and non-technical audiences.
Benefits
  • Full-Time, Salaried Position
  • The opportunity to be part of something BIG

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisroot cause analysisAB testingdata visualizationSQLExcelGoogle Sheetsdata monitoringdata integrityyield management
Soft skills
communicationcollaborationproject managementanalytical thinkingproblem-solvingattention to detailstakeholder engagementadaptabilitytechnical accuracyinsight presentation