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Marketing Specialist
Freedom MortgageMarketing Specialist executing email marketing campaigns for Freedom Mortgage’s Cashout, Streamline, CRT, and Trigger communications. Managing end-to-end email marketing processes within a growing team.
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Produce engaging, mobile-friendly content within Salesforce Marketing Cloud (SFMC) using Content Builder.
- Maintain an organized email calendar to ensure timely execution of campaigns.
- Optimize design and layout of emails according to email industry standards and best practices.
- Regularly participate in ideation and reporting sessions with cross-functional teams for ongoing campaign planning and optimization.
- Partner with the Marketing Execution Manager for more advanced journey orchestration, logic design, and troubleshooting.
- Work closely with the FM Product Strategy Team to align campaign activations with overarching business goals.
- Collaborate with the data team to troubleshoot any journey issues and ensure data integrations.
- Conduct quality assurance checks to ensure campaign accuracy and optimal user experience prior to deployment.
- Analyze campaign performance, including opens, clicks, and conversion metrics, and recommend adjustments to enhance results.
- Produce reports to communicate key campaign insights and optimizations.
- Assist in both ongoing BAU campaigns as well as new and ad-hoc campaign requests, responding quickly to business needs.
- Stay current on email marketing trends, SFMC capabilities, and best practices to enhance campaign effectiveness.
Requirements
What you’ll need- Experience in email platform automation building and/or journey execution is preferred, not required.
- Experience in campaign performance measurement with the ability to adjust strategies based on data insights.
- Hands-on experience in AMPscript & SQL is a plus but not mandatory.
- Understanding of email industry standards and mobile optimization best practices.
- Excellent project management skills with an ability to meet tight deadlines in a fast-paced environment.
- Proven ability to manage quality assurance processes for error-free campaign deployment.
- Bachelor’s Degree in Marketing or a relevant field and up to 2 years of experience.
Benefits
Comp & perks- Comply with all company policies and procedures.
- Maintain regular and punctual attendance.
ATS Keywords
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Hard Skills & Tools
Salesforce Marketing CloudContent BuilderAMPscriptSQLemail platform automationcampaign performance measurementdata integrationquality assurancemobile optimizationemail design
Soft Skills
project managementcollaborationcommunicationproblem-solvingadaptabilitycreativityattention to detailtime managementanalytical thinkingteamwork
Certifications
Bachelor’s Degree in Marketingemail marketing certificationsSalesforce certifications