Freedom Leisure

Manager

• Driving commercial performance
• Supporting underperforming sites
• Building confident, commercially minded teams
• Work with Area and Regional Managers to drive commercial performance by creating and delivering effective action plans and identifying growth opportunities through new business, improved programming and local commercial initiatives.
• Act as a flexible, hands-on commercial resource, providing targeted on-the-ground support to underperforming sites where it will have the greatest impact.
• Collaborate with marketing teams to plan and deliver campaigns that boost participation, footfall and customer spend.
• Embed strong commercial habits within site teams and support them to interpret data, take ownership and improve outcomes.
• Work closely with other commercial leads (Aquatics, Children’s Activities, F&B) to align activity and maximise total site income.
• Share best practice, insights and success stories and inspire, motivate and celebrate strong commercial performance across the organisation.

Commercial Impact Manager