VP of eCommerce & Digital Experience
Freebird
Director of UX and Product Design
Freebird
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own and elevate the end-to-end digital customer journey at Freebird.
- Own and optimize the core funnel experience (hero/offer, landing pages, checkout, subscription flows).
- Translate customer insights + business data into testable UX and offer strategies.
- Partner with CRO Manager to design and test radically different LP/offer frameworks.
- Constantly improve CVR, first-order contribution margin, and LTV through better flows, messaging, and design.
- Create a lightweight design system that balances speed of testing with consistency and brand elevation.
- Establish best practices for funnel UX, trust signals, messaging hierarchy, and visual consistency.
- Elevate Freebird’s digital creative direction to build customer trust and premium brand perception.
- Rapidly design and ship new landing page and funnel variants in collaboration with CRO and Dev.
- Use Figma and prototyping tools to move from concept → test → live quickly.
- Apply A/B testing frameworks and ensure results are statistically valid.
- Balance conversion performance with transparency, compliance, and trust-building.
- Start as a hands-on design leader (player/coach) and hire and lead a small team over time.
- Build a culture of experimentation, speed, and customer-first design and mentor team members.
Requirements
- 6–10+ years of experience in UX/UI design, eCommerce funnels, and CRO.
- Proven track record designing and testing high-converting landing pages and digital funnels for consumer products.
- Strong understanding of direct-response design psychology, offer strategy, and user flows.
- Expertise in Figma, prototyping, and lightweight design systems.
- Hands-on experience running A/B tests, analyzing results, and iterating quickly.
- Ability to balance performance design with premium brand elevation.
- Collaborative and able to work closely with CRO, Marketing, Dev, and CEO.
- Experience building and leading small, high-impact design/experiment teams a plus.
Benefits
- Fully Remote Flexibility: Work from wherever you thrive best
- Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
- Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
- 401(k) with Company Match: Helping you plan and save for the long-term
- Unlimited PTO: Take the time you need to recharge and show up at your best
- Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
UX designUI designeCommerce funnelsCROA/B testingdesign psychologyuser flowslanding page designprototypinglightweight design systems
Soft skills
collaborationleadershipmentoringcustomer-first designexperimentationcommunicationtrust-buildingtransparencycreativityproblem-solving
