Freebird

Growth Analytics Lead

Freebird

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Guide and optimize spend so it scales efficiently under contribution margin guardrails
  • Define CAC ceilings tied to 12- and 24-month contribution margin
  • Model diminishing returns and marginal efficiency curves to inform budget allocation
  • Translate attribution constraints and measurement uncertainty into practical, decision-ready frameworks
  • Interpret insights from MMM, incrementality tests, lift studies, or MTA frameworks and translate them into practical budget and investment decisions
  • Identify which channels, audiences, creatives, and offers drive the highest-quality cohorts
  • Support structured validation of new channels before meaningful scale
  • Deliver clear monthly recommendations on where to scale, hold, or cut
  • Build and maintain 12- and 24-month contribution margin tracking by acquisition cohort
  • Develop survival curve diagnostics and retention performance visibility across key milestones
  • Operationalize retention-adjusted CAC and payback thinking into acquisition decisions
  • Identify acquisition sources that degrade churn, payback, LTV, or margin
  • Evaluate pricing, discounts, and offers against downstream margin impact
  • Create cohort-based forecasting views that improve decision quality without turning this role into FP&A
  • Own tracking health across ad platforms, GA4, server-side events, ecommerce, and subscription systems
  • Standardize UTMs, taxonomy, and core metric definitions so performance reporting is trusted
  • Partner with Finance to align revenue, refunds, COGS, and contribution margin inputs
  • Build automated dashboards and reduce manual reporting
  • Create a clear source of truth for acquisition efficiency and long-term cohort performance
  • Analyze tests and performance shifts across pricing, trial structure, billing cadence, onboarding, churn interventions, win-back, and upsell
  • Provide decision criteria rooted in long-term contribution margin, not isolated metric lifts
  • Deliver clear narratives on what changed, why it changed, and what to do next

Requirements

  • Strong track record as a hands-on, high-output analytics operator in growth, marketing analytics, or subscription analytics
  • Deep fluency in cohort behavior, retention curves, LTV, payback, and contribution margin economics
  • Strong paid media analytics foundation and understanding of attribution limitations
  • Advanced SQL and ability to build scalable dashboards (BI proficiency)
  • Comfort operating in scrappy environments where some reporting starts in spreadsheets and gets systemized over time
  • Strong communication and collaboration skills: you can explain, debate, and align without being rigid or defensive
  • Intellectual humility and openness to having assumptions challenged
  • Bias toward execution: you ship, iterate, and improve systems continuously
  • Exposure to MMM, incrementality testing, lift studies, or MTA frameworks and experience translating those insights into marketing investment decisions
  • Experience linking creative and acquisition inputs to downstream cohort quality
  • Experience working closely with Finance inputs without turning the role into FP&A
Benefits
  • - Autonomy with support: real responsibility paired with strong leadership
  • - Remote-first and flexible: work with trust, autonomy, and accountability
  • - No politics, just execution: a fast-moving, results-driven culture
  • - Make your mark: help scale a 9-figure brand entering its next phase of growth
  • - Kind and people-focused: we communicate openly, collaborate deeply, and support one another
  • - Growth mindset: we embrace change, never settle, and continuously improve
  • - Bias for action: we move fast, keep things simple, and innovate without fear
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLcohort behaviorretention curvesLTVpaybackcontribution margin economicspaid media analyticsattributiondashboard buildingdata analysis
Soft Skills
communicationcollaborationintellectual humilityopenness to feedbackexecution biasadaptabilityproblem-solvingcritical thinkingnarrative deliverydecision-making