FreeBalance

Global Marketing Director

FreeBalance

full-time

Posted on:

Location Type: Remote

Location: Poland

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Job Level

Lead

About the role

  • Shape and drive a cohesive global marketing strategy, including brand positioning, demand generation, and government engagement initiatives.
  • Collaborate with the Marketing Communications function to ensure consistent messaging across channels.
  • Lead the design and rollout of multi-channel marketing campaigns targeted at government audiences.
  • Partner with sales, product development, and customer success teams.
  • Analyze public financial management trends and government digital transformation priorities.
  • Foster innovation and collaboration within the marketing team.
  • Represent FreeBalance at industry conferences and webinars.
  • Develop and manage the global marketing budget.

Requirements

  • 10+ years in marketing leadership roles, with at least 5 years in global marketing strategy, preferably in B2G, technology, or public sector industries.
  • Proven track record in designing and executing impactful campaigns for government stakeholders.
  • Bachelor’s degree in Marketing, Business, or related field; advanced degrees or certifications in digital marketing, analytics, or leadership are a plus.
  • Proficiency in digital marketing (SEO, SEM, social media, email marketing) and analytics to measure campaign effectiveness and optimize performance.
Benefits
  • We thank all applicants for their interest; however, only those selected for an interview will be contacted.
  • FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation.
  • We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
global marketing strategydemand generationmulti-channel marketing campaignsdigital marketingSEOSEMsocial mediaemail marketinganalyticscampaign effectiveness
Soft skills
leadershipcollaborationinnovationcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessadvanced degrees in digital marketingadvanced degrees in analyticsadvanced degrees in leadership