Free Press

Performance Marketing

• Develop and lead winning campaigns: Anchor campaign planning, development and execution in collaboration with the Senior Campaign Director, other campaign and policy, communications and other programmatic staff. In addition, focus on identifying campaign opportunities, targets, asks, actions and follow-up.
• Develop issue area expertise on the organization’s core program areas and bring an intersectional approach to our work that includes a race, class and gender analysis.
• Implement campaign tactics: Develop and execute a range of tactics including digital mobilization, content creation for emails, blog posts and op-eds, outreach and engagement with new and existing local and national allies, and creative stunts.
• Coalition management and engagement: Manage coalitions to execute advocacy initiatives and other campaigns. Engage with allied organizations to cultivate relationships and partnerships with an emphasis on allies in the media justice, civil and human rights, pro-democracy and digital organizing spaces.
• Represent Free Press in coalition meetings, strategy sessions, actions and listservs. Anchor coalition discussions and strategy calls as needed.
• Communicate policy positions: From highly technical to very general — to a wide range of audiences, including staff and allies, government decision-makers, press, and the general public.
• Participate in press briefings and assist with press releases and other public communications. Promote Free Press’ mission and policy positions through correspondence and meetings with policymakers and staff.
• Content creation: Contribute to the creation of compelling public narratives and public-education materials for a variety of audiences to advance campaign objectives. Drafts email alerts, social media posts, op-eds and other outreach materials to inspire people to take action on our campaigns.
• Advancing race equity: Clearly and consistently articulate an understanding of racial equity and structural racism and the centrality of this analysis to the work Free Press does and how we operate. Integrate that knowledge into work projects and interactions by addressing structural implications and disproportionate impacts of policies, activities and decisions on race, class, gender and other group identities within the context of job responsibilities and projects.
• Cross team collaboration: Engage, through a consultative approach, primarily with policy, communications and program staff, to address media and technology policy interventions; contribute to formulation of campaign and field organizing strategy.
• Evaluation and learning: Stay up to date on the latest advocacy and organizing strategies and trends that are impacting policy change to benefit public interests.

Campaign Manager