Social Media – Partnerships Manager

Freddie's Flowers

Social Media & Partnerships Manager at Freddie’s Flowers shaping social content and community engagement. Leading strategy focused on Instagram and TikTok in a hybrid role based in London.

Posted 5/15/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
Create engaging social-first content — either hands-on yourself or in collaboration with our in-house design and creative team
Partner closely with the Founder’s social channels to create aligned and culturally relevant content
Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging
Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy
Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape
Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams
Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and support customer acquisition
As a central part of a small-but-mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments

Requirements

What you’ll need

3–5+ years’ experience in social media for a lifestyle, culture or consumer brand
Deep understanding of Instagram and TikTok, including trends, formats and storytelling
A strong project manager, able to turn ideas into reality
Strong creative instincts with the ability to create engaging content at speed
Experience filming, editing and producing short-form video content
Confident using tools such as CapCut, Canva and Adobe Creative Suite
A strong understanding of social analytics and performance reporting
Excellent copywriting and editorial instincts
Previous event production experience preferred but not essential
A genuine passion for community-building, creativity and culture - and most importantly, a love of flowers!

Benefits

Comp & perks

Option to buy extra holiday days
Discounted flowers for friends/family
WFH (where applicable)
Learning and Development Support
Cycle to work scheme
Employee Assistance Programme
Discounted gym membership
Cash plan with Medicash
Health and wellbeing sessions with The Mind Clinic
Team socials and events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent creationvideo productioncopywritingsocial analyticsperformance reportingproject managementevent production

Soft Skills

creativitycommunity-buildingcollaborationcommunicationadaptability