Senior Performance Marketing Manager

Freddie's Flowers

Senior Performance Marketing Manager at Freddie’s Flowers leading UK and DE growth across PPC, SEO, Meta, and Affiliates. Mentoring a dedicated team while developing innovative marketing strategies.

Posted 5/15/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Multichannel Strategy & Growth: Develop a cohesive performance roadmap. A primary objective is scaling channels outside of Meta (e.g., TikTok, Pinterest, YouTube, or Programmatic) to build a resilient, diversified marketing mix.
Paid Social: Take full ownership of Meta accounts with support from our creative strategist. You are responsible for campaign setup, daily optimization, and scaling spend while maintaining efficiency.
PPC & SEO: Lead the Paid Search & SEO strategy with day to day account management and support from the performance marketing executive.
Affiliate Management: Act as the primary owner of the Affiliate Agency relationship. You will set the strategy, manage the agency’s performance, and ensure the channel is contributing incremental value.
Team Leadership: Mentor and develop your two direct reports. You will ensure the Performance Marketing Executive is hitting search targets and collaborate with the Performance Creative Strategist to scale Meta and diversify into other channels.
Forecasting & Budgeting: Own the performance marketing budget. You will be responsible for month end processes with Finance and ensuring quarterly and annual forecasting with support from the Head of Performance Marketing.
Advanced Analytics: Leverage a strong analytical background to dive deep into complex datasets. You will manage attribution modeling, track LTV/CAC ratios, and build/automate robust reports & analysis to communicate performance to the leadership team.
Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your direct report and product team to tailor and optimise pages to ad content and across core pages of the website.

Requirements

What you’ll need

Scaling Meta: Proven hands on experience managing and scaling Meta spend
Channel Diversification: A proven track record of successfully scaling "non-Meta" channels into significant revenue contributors.
Strategic Breadth: Previously managed the breadth of paid channels including PPC, SEO and Affiliates.
Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g., Looker Studio, Tableau, or GA4).
AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks.
Agency Management: Experience managing external partners or agencies, specifically within the Affiliate Marketing space.
Forecasting & Budgeting: Demonstrable experience in forecasting channel performance and clearly communicating to upper management.
Leadership Experience: Experience managing direct reports. You can demonstrate how you’ve coached others to improve channel performance and professional growth.

Benefits

Comp & perks

Option to buy extra holiday days
Discounted flowers for friends/family
WFH (where applicable)
Learning and Development Support
Cycle to work scheme
Employee Assistance Programme
Discounted gym membership
Cash plan with Medicash
Health and wellbeing sessions with The Mind Clinic
Team socials and events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCSEOAffiliate ManagementCampaign OptimizationAttribution ModelingConversion Rate OptimizationData AnalysisExcelGoogle SheetsData Visualization

Soft Skills

Team LeadershipMentoringStrategic ThinkingCommunicationCollaborationCoachingAnalytical ThinkingProblem SolvingPerformance ManagementBudget Management