Freddie's Flowers

Brand Director

Freddie's Flowers

full-time

Posted on:

Location Type: Hybrid

Location: Battersea • 🇬🇧 United Kingdom

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Job Level

Lead

About the role

  • ● Brand Strategy & Positioning
  • ○ Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance
  • ○ Define brand architecture, messaging, and tone of voice
  • ○ Lead seasonal and annual brand planning with input from key creative and commercial stakeholders
  • ● Brand Direction & Execution
  • ○ Support and mentor the brand and creative teams to deliver emotionally compelling campaigns and content whilst championing brand consistency
  • ○ Deliver highly effective campaigns and content across socials, partnerships, press and events with clear, measurable goals
  • ● Team Leadership & Collaboration
  • ○ Manage and coach a Senior Brand Manager and Copy Lead, providing clear priorities and structured development
  • ○ Represent the Brand team as part of the Senior Management Group
  • ○ Act as a bridge between the creative and commercial teams, ensuring alignment
  • ○ Nurture a positive and purposeful brand culture within the team
  • ● Growth & Innovation
  • ○ Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)
  • ○ Use insight, intuition, and data to uncover brand opportunities and audience segments
  • ○ Stay ahead of cultural trends and competitor activity

Requirements

  • ● An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC
  • ● Willing and able to be hands-on in campaign planning and delivery
  • ● A sharp brand thinker with a deeply creative instinct and commercial awareness
  • ● Highly collaborative and emotionally intelligent, with a mentorship mindset
  • ● Comfortable working closely with a founder and creative-led team
  • ● Excited to build something beautiful, joyful, and culturally meaningful
Benefits
  • - Option to buy extra holiday days
  • - Discounted flowers for friends/family
  • - WFH (where applicable)
  • - Learning and Development Support
  • - Cycle to work scheme
  • - Employee Assistance Programme
  • - Discounted gym membership
  • - Cash plan with Medicash
  • - Health and wellbeing sessions with The Mind Clinic
  • - Team socials and events
  • - Bi-Weekly lunch
  • - And Flowers!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft skills
team leadershipcollaborationmentorshipemotional intelligencebrand strategycreative instinctcommercial awareness