Lead Product Manager
Freddie's Flowers
full-time
Posted on:
Location Type: Hybrid
Location: Battersea • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Create and get buy-in to the product strategy that identifies and solves the most important customer and business problems. Define a product roadmap that effectively balances short-term commercial goals with long-term vision.
- Collaborate with the Product Designer, Product Analyst and Engineers to execute on the product roadmap, setting up processes that empower the team to be maximally effective. Be relentlessly outcome oriented to ensure the business delivers on its goals.
- Invest in amplifying the voice of the customer within Freddies, ensuring that our decisions are rooted in qualitative and quantitative insight. Manage and train the Product Analyst to find and present actionable insights.
- Work with the Product Designer to optimise the user experience of the product, ensuring a seamless, intuitive, and enjoyable customer journey from landing on the site and subscribing, to receiving deliveries and managing subscriptions. Blend best practices with targeted experimentation that will maximise the website’s performance against conversion, customer retention and LTV.
- Ensure we’re following ecom best practice across the gifting experience to continue to grow this area of the business.
- Be responsible for creating detailed product specs to ensure smooth collaboration with Engineering.
- Partner with Engineering Leads to define the technical vision that underpins the product roadmap.
- Prioritise and balance feature delivery with platform scalability, performance, and tech debt reduction.
- Work closely with teams across the company, aligning product development with marketing, customer support, and other key functions e.g.
- The marketing team to optimise customer acquisition, retention, and LTV along the full customer journey.
- The customer support team to reduce inbound customer contacts and ensure maximum customer satisfaction.
- Effectively communicate the product strategy, roadmap progress and product performance to the entire organisation.
- Conduct and leverage competitive analysis to identify opportunities and threats (and adjust product strategy accordingly).
- Make sure we’re getting the most out of our product analytics systems that support data driven decision-making.
Requirements
- You have 7+ years of experience in product management, with at least 3 years in a D2C e-commerce environment, ideally with a subscription product.
- Technical Proficiency: You have a solid understanding of ecommerce platforms, web technologies, and best practices for ecommerce product development and UX/UI.
- Data-Driven: You will be proficient with data analytics tools and have a proven ability to derive actionable insights from data.
- Strategic Thinking: You have strong strategic and analytical thinking with the ability to develop and execute product strategies that support the commercial goals of the business.
- Communication: You are an excellent communicator and demonstrate strong stakeholder management skills.
- Customer-Oriented: You have a passion for delivering an excellent customer experience and product usability.
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi-Weekly lunch
- And Flowers!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managemente-commerceUX/UIdata analyticsproduct strategyproduct roadmapcustomer journeyfeature deliverytechnical visioncompetitive analysis
Soft skills
strategic thinkinganalytical thinkingcommunicationstakeholder managementcustomer-orientedcollaborationoutcome orientedtrainingproblem-solvingempowerment