Frasers Property Limited

Executive, Marketing – 6 months contract

Frasers Property Limited

contract

Posted on:

Location Type: Office

Location: Singapore • Singapore

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About the role

  • Support the planning and execution of integrated marketing campaigns across Frasers Property Singapore’s retail portfolio (multiple malls), from campaign brief to post-campaign review.
  • Develop campaign plans including objectives and key performance indicators (KPI), target audiences, key messages, mechanics and channel strategy (digital, social, FRx, EDM, in-mall and on-ground).
  • Build and maintain campaign workplans and timelines, coordinating inputs and deliverables with inter-department stakeholders, mall marketing teams, and appointed agencies/vendors, including on-time production, deployment and installations at the malls.
  • Consolidate campaign tracking and reporting of KPIs across channels (e.g., weekly updates, post-mortems), capturing key results, learnings and improvement actions.
  • Plan and coordinate in-mall advertising assets for portfolio campaigns (e.g., digital screens, posters, standees, wayfinding and mall messaging), ensuring campaign consistency and brand standards across malls, while adapting to localized requirements.
  • Work with the appointed digital marketing agency to develop campaign social media plans (content themes, formats, posting schedules and key campaign beats).

Requirements

  • Diploma or Degree holder in any discipline (Marketing, Communications, Media, Business or related fields would be a plus).
  • Creative with a strong interest in planning and running integrated marketing campaigns across multiple channels (in-mall, social, digital/FRx, EDM and on-ground activations).
  • Comfortable with coordination and project management (timelines, multiple stakeholders, and working with agencies/vendors).
  • Organized and detail-oriented, with a willingness to support budgeting, quotations/procurement processes and campaign administration.
  • Strong communication and writing skills; able to craft clear messages and tell stories using both words and visuals.
  • Multimedia/content creation skillsets (e.g., short-form video, simple editing, storyboarding, photography) is an advantage.
Benefits
  • Health insurance
  • Paid time off
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign planningkey performance indicatorsdigital marketingsocial media marketingcontent creationproject managementbudgetingvideo editingstoryboardingphotography
Soft Skills
creativitycoordinationorganizationdetail-orientedcommunicationwritingstorytellingstakeholder managementadaptabilitycollaboration
Certifications
DiplomaDegree in MarketingDegree in CommunicationsDegree in MediaDegree in Business