Assistant Manager, Digital Marketing – Southeast Asia, Australia
Frasers Property Limited
full-time
Posted on:
Location Type: Office
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive regional, data-led digital marketing strategies that grow direct bookings, revenue, loyalty enrollment, and guest engagement across properties in Southeast Asia and Australia.
- This role plans, executes, and optimises omnichannel campaigns while ensuring brand consistency and market localisation.
- Lead regional-wide digital development across channels, ensuring alignment with commercial priorities
- Oversee digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
- Collaborate with Revenue, Brand & Comms, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps
- Guide the hotel marketing teams on digital UX enhancements for the hotel websites, booking flows, and mobile to improve conversion and guest journey
- Analyse digital performance data (Google Analytics, Google Ads, Meta, etc.) and market trends, translating insights into strategy adjustment and growth opportunities
- Manage relationships with digital agencies and platform vendors, ensuring delivery of agreed KPIs.
- Plan, execute and manage regional digital marketing campaigns
Requirements
- Degree or equivalent qualification in Marketing, Digital Marketing, or other related fields preferred.
- 3–5 years regional digital marketing experience; at least 2 years in hospitality/ travel/ e-commerce/ agency preferred.
- Excellent understanding of digital marketing concepts and best practices
- Proven hands-on experience in performance marketing, SEO/SEM platform utilisation and digital conversion optimisation.
- A team player with strong interpersonal and communication skills
- Analytical and data-driven with proven ability to interpret performance metrics and translate into actionable strategy
- Self-driven and able to work within tight deadlines
- Comfortable working across multiple markets and languages; strong vendor/agency management.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingperformance marketingSEOSEMdigital conversion optimisationdata analysisomnichannel campaignsdigital UX enhancementsGoogle AnalyticsGoogle Ads
Soft skills
interpersonal skillscommunication skillsanalytical skillsdata-driventeam playerself-drivenvendor managementcollaborationadaptabilitytime management
Certifications
degree in Marketingdegree in Digital Marketingequivalent qualification in related fields