Director, Digital Audience Engagement

Franklin Templeton

Director of Digital Audience Engagement leading integrated communication strategies for Franklin Templeton's digital assets and fintech initiatives. Collaborating across teams to elevate brand engagement and drive commercial outcomes.

Posted 8/1/2026full-timeNew York City • Connecticut, Maryland, Massachusetts, New Jersey, New York • 🇺🇸 United StatesLead💰 $171,000 - $222,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital engagement, strategic communications, and audience growth, with a strong focus on digital assets, cryptocurrency, and emerging technologies. Proven ability to lead teams, mentor talent, and integrate innovative tools to enhance communication strategies.

Highest-signal resume keywords

Digital Engagement ExpertiseCryptocurrency KnowledgeStrategic Communication SkillsAudience Growth Tools ExperienceAI Integration in Business Processes

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital AssetsBlockchainContent DevelopmentWritingEditingPresentation SkillsStorytellingAudience InsightsCampaign PlanningRegulated Industry Experience

Soft Skills

MentoringTeam LeadershipCollaborationTrust BuildingCreative Communication

Tools & Technologies

Digital Engagement PlatformsAI ToolsSocial Media ManagementContent Management SystemsEvent Planning Tools

Industry Keywords

FintechDigital Native InvestorsEmerging TechnologiesEarned MediaPublic Relations

About the role

Key responsibilities & impact

Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.
Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go-to resource for internal and external partners as they produce successful engagement programs.
Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.
Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.
Mentor and lead a team of hands-on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.
Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.
Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.
Serve as an expert on next-gen audiences and digital engagement trends, with a particular focus on digital native investors.
Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.
Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant experience required.
10+ years of experience in digital engagement or communications.
Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
Exceptional presentation and storytelling capabilities.
Strong writing, editing, and content development skills.
Experience with digital engagement and audience growth tools.
Practical experience applying artificial intelligence in business processes.
Start-up or entrepreneurial experience is highly valued.
Experience working within regulated industries is preferred.

Benefits

Comp & perks

Paid Time Off : Three weeks of PTO in your first year
Health Coverage : Competitive medical, dental, and vision insurance to support your well-being
Retirement Savings : 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
Equity & Investing : Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
Learning Education Assistance Program (LEAP) : To support your ongoing growth and career advancement
Employee Investment Benefits : Opportunity to purchase company funds with no sales charge