Program Manager, Digital Audience Engagement

Franklin Templeton

Program Manager managing Digital Audience Engagement programs promoting innovation at Franklin Templeton. Collaborating across teams in a fast-paced environment to enhance digital assets and audience engagement.

Posted 8/1/2026full-timeNew York City • Connecticut, Maryland, Massachusetts, New Jersey, New York • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $136,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital engagement strategies, content creation, and cross-channel program management, with a strong focus on leveraging AI tools to enhance communication and compliance in regulated environments.

Highest-signal resume keywords

Digital Engagement ExperienceCross-Channel Program ManagementContent Creation SkillsProficiency in AI ToolsRegulated Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital EngagementContent CreationProject PlanningCampaign DevelopmentCompliance ManagementPerformance Metrics AnalysisSocial Media ManagementAudience CommunicationEmerging Channel ResearchAgency Relations

Soft Skills

Creative StorytellingCross-Functional CollaborationStrong Writing Skills

Tools & Technologies

Microsoft OfficeWorkplace Productivity Tools

Industry Keywords

B2BB2B2CDigital AssetsEmerging ChannelsStart-Up Experience

About the role

Key responsibilities & impact

Support key initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct to Wallet Audiences.
Work cross-functionally with strategy, product, sales, finance, investment teams, and the broader business.
Audience communication and digital engagement programs.
Creative content, storytelling and campaign development.
Project planning and timelines.
Agency and 3rd party vendor relations.
Owned channel management, including web/micro sites, social media, etc.
Support for executive social media and PR/media relations.
New channel/platform research and analysis.
Programs that leverage AI to automate, streamline and improve the quality of deliverables.
Manage compliance submissions, program performance metrics, and analytics.

Requirements

What you’ll need

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
3-5 years of digital engagement or agency experience.
Experience managing digital engagement activities across multiple functions.
Experience deploying cross-channel engagement programs.
Experience with digital, mobile, social, earned, and emerging channels.
Strong writing and digital content creation skills.
Proficiency with emerging artificial intelligence (AI) tools.
Proficiency in Microsoft Office applications.
Proficiency with workplace productivity tools.
Experience in regulated industries preferred.
Start-up experience welcomed.

Benefits

Comp & perks

Paid Time Off: Three weeks of PTO in your first year
Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement
Employee Investment Benefits: Opportunity to purchase company funds with no sales charge