Senior Digital Marketing Associate

Franklin Templeton

Senior Digital Marketing Associate managing digital marketing strategies for Royce Investment Partners. Lead digital communications efforts to enhance client engagement and brand awareness.

Posted 6/7/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectives
Oversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotion
Plan and execute recurring and short-term promotional campaigns
Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
Lead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
Conceptualize and execute email content and overall engagement strategy
Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
Coordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
Test email content across devices and browsers for functionality, presentation, and user experience
Manage the content delivery process in Royce’s content management system, including entering, updating, reviewing, and publishing web content
Build article drafts, coordinate proofs, and manage approvals
Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
Coordinate social media promotion for new and existing content, tailoring messaging and format by platform
Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
Manage digital analytics reporting across email, website, and social channels
Use analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website traffic
Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales

Requirements

What you’ll need

5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry
Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting
Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months
Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)
Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.)
Highly proficient using HTML for formatting email and web content
Basic understanding of filtering/query logic for managing distribution lists
Familiarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization preferred
Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
Extremely detail-oriented and the ability to work across functional teams and all levels of the organization
Demonstrated history of independently managing tasks and meeting deadlines
Highly responsive with a strong dedication to client service
Excellent written and interpersonal communication skills.
Bachelor's degree in marketing, communications, PR or relevant major preferred.

Benefits

Comp & perks

401(k) plan with match
Health insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingemail marketingmarketing automationaudience segmentationperformance reportingHTMLweb analyticsSEOmetadata optimizationUTM tagging

Soft Skills

self-starterhighly organizeddetail-orientedclient serviceinterpersonal communicationwritten communicationability to work independentlyability to work in a teamtime managementtask management