Marketing

• Develop and execute global marketing strategies to promote Franklin Templeton’s private markets investment solutions
• Lead a team of marketing professionals, providing guidance and direction to ensure the creation of compelling and consistent marketing materials across all regions
• Own and drive messaging and storytelling of our private markets solutions, ensuring consistency across distribution teams and differentiated go-to-market positioning
• Collaborate with product development and investment teams to understand and articulate the distinct value propositions of Franklin Templeton’s private markets offerings
• Conduct market research to identify trends, opportunities and competitive insights, and use this data to inform marketing strategies and campaigns
• Monitor and report on the performance of marketing campaigns, using analytics to optimize strategies and improve ROI
• Stay informed about industry developments and best practices, continuously innovating to maintain Franklin Templeton’s competitive edge in the private markets space
• Build and maintain relationships with key stakeholders, including distribution partners, to enhance the visibility and appeal of Franklin Templeton’s private markets solutions

Head of Global Private Markets

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