Business Development Manager – Wholesale

Franklin Electric

Business Development Manager driving P/HVAC product sales for Franklin Electric in the U.S. wholesale market while engaging key industry influencers and expanding market presence.

Posted 5/4/2026full-time🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Develop relationships with industry influencers. Including but not limited to; P/HVAC wholesale distributors, national accounts, contractor/installers, equipment manufacturers and industry associations.
Develops and establishes relationships with sales team and current distribution channels.
Spearhead new product introductions at the wholesale distributor, national accounts and contractor/installer level.
Works with Product Management to develop products that will grow sales and profitability. Provides feedback to product managers/engineers to meet customer needs.
Identifies new opportunities.
Trains sales team, distribution partners and contractor/installers on P/HVAC products.
Develops relationships with and completes sales with assigned regional and national customer bases. Converts non-customers into customers.
Coordinates and attends industry tradeshows, both national and regional shows.
Maintains and grows existing customer accounts through an appropriate level of contact. Creates sales growth by securing business through strategic customer segments.
Develops relationships with and completes sales with assigned regional and national customer bases. Converts non-customers into customers.
Maintains existing contact with regional and national decision makers to ensure their specifications remain with Franklin Electric – Little Giant Pumps.
Participates in pricing negotiations and purchasing agreements.
Implements a sales tracker to monitor progress on new product launches.
Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
Contracts with third party representatives to achieve sales goals as necessary.
Works with the marketing team to ensure marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
The ability to travel 70% of the time.

Requirements

What you’ll need

Bachelor’s degree in business, business management, engineering technology, or a related field (preferred).
Seven to ten years of relevant experience in sales, marketing, product management, or a related field (required).
Microsoft Office suite, CRM (Intermediate Skill Level)

Benefits

Comp & perks

Hybrid remote work arrangements
Generous paid time off & holidays
Paid parental leave & on-site motherhood rooms
On site café & complimentary beverage stations
Indoor fitness facility & outdoor walking paths
401(k) with matching & service contributions
Health, dental, vision, life insurance
Short & long-term disability
Fertility & adoption support
Undergraduate & graduate tuition reimbursement
Professional development assistance
Health & wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

salesmarketingproduct managementforecastingbudgetingstrategic planningcustomer relationship managementnegotiationP/HVAC product knowledge

Soft Skills

relationship buildingcommunicationtrainingteam collaborationcustomer serviceproblem solvingstrategic thinking

Certifications

Bachelor’s degree