Franki

Head of Growth Marketing

Franki

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Florida, Illinois, Texas • 🇺🇸 United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Lead

About the role

  • Own paid acquisition end-to-end across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and programmatic channels — setting targets, budgets, and pacing for ROI and payback.
  • Build and scale affiliate and creator programs to complement paid efforts, working with freelance support to expand reach and efficiency.
  • Co-lead PLG experimentation with Product — from hypothesis design to prioritization (ICE/RICE), feature-flag rollouts, and impact analysis.
  • Instrument analytics and attribution (MMP setup, event taxonomies, cohorts, LTV/CAC modeling), ensuring privacy-safe measurement through SKAdNetwork/AdAttributionKit and Conversions API.
  • Drive App Store conversion via Product Page Optimization, Custom Product Page tests, and Google Play Store Listing Experiments.
  • Report progress and insights using dashboards, cohort analysis, and growth accounting tied to a single North Star Metric.

Requirements

  • 8+ years in growth/performance marketing, with at least 3+ focused on mobile apps at seed–Series C stages.
  • Proven experience owning budgets and achieving CAC/LTV and payback targets across major paid channels.
  • Hands-on experience with MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AdAttributionKit, Conversions API, and analytics tools (Amplitude, Mixpanel, GA4).
  • Demonstrated ability to execute against a North Star Metric and AARRR frameworks.
  • Experience designing and implementing growth loops (referrals, sharing, incentives, creator/affiliate) in partnership with product teams, proving compounding impact.
  • Entrepreneurial, data-driven mindset — equally comfortable designing strategy and diving into campaign ops.
Benefits
  • Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees
  • PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
  • Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
  • 401(k)
  • Equipment: Computer & technology equipment applicable to your role.
  • Monthly Stipend: $40 (Tax-free) to cover home office expenses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid acquisitionbudget managementROI analysisLTV modelingCAC modelingAARRR frameworksgrowth loopsfeature-flag rolloutsimpact analysiscampaign operations
Soft skills
entrepreneurial mindsetdata-driven mindsetcollaborationstrategic thinking