franki

Social Media Manager

franki

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $80,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own and grow Franki’s social media presence, with a focus on TikTok and Instagram
  • Own Franki’s influencer program, guiding strategy, messaging, briefs, and partner selection—while working with agency and freelance support to bring campaigns to life
  • Build and manage the organic content calendar, balancing campaigns, influencer content, trends, and brand voice
  • Develop high-impact short-form content—concept, script, film, edit, and publish videos that reflect the brand and drive growth
  • Build and scale our organic content engine, managing the full process from ideation to publishing, while using insights to iterate and optimize
  • Collaborate with internal team members, creators, and freelancers to bring content to life quickly and efficiently
  • Lead day-to-day production and publishing operations, ensuring consistency, quality, and alignment with brand goals
  • Stay ahead of platform trends and cultural shifts—and know when to ride them or intentionally stand apart
  • Track performance and report on insights to inform strategy and creative direction

Requirements

  • 5+ years managing and growing social for consumer-facing brands, ideally in the app, dining, or travel space (experience beyond CPG required)
  • Strong experience creating short-form content, especially for TikTok and Instagram
  • Experience developing and overseeing influencer strategy and partnerships
  • Excellent creative instincts and a sharp eye for what performs
  • Able to evaluate content for both storytelling quality and performance impact
  • Proven ability to lead end-to-end production, from idea to execution
  • Comfortable on camera when needed, and confident directing creators or freelancers
  • Proactive and resourceful—you figure things out and move fast
  • Collaborative, self-directed, and comfortable owning big outcomes
Benefits
  • Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees
  • PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
  • 401(k)
  • Equipment: Computer & technology equipment applicable to your role.
  • Monthly Stipend: $40 (Tax-free) to cover home office expenses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementshort-form content creationinfluencer strategyvideo productioncontent calendar managementcampaign managementcontent optimizationperformance trackingscript writingediting
Soft skills
creative instinctsstorytelling evaluationleadershipcollaborationself-directionproactivityresourcefulnessconfidencecommunicationadaptability
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