Own and grow Franki’s social media presence, with a focus on TikTok and Instagram
Own Franki’s influencer program, guiding strategy, messaging, briefs, and partner selection—while working with agency and freelance support to bring campaigns to life
Build and manage the organic content calendar, balancing campaigns, influencer content, trends, and brand voice
Develop high-impact short-form content—concept, script, film, edit, and publish videos that reflect the brand and drive growth
Build and scale our organic content engine, managing the full process from ideation to publishing, while using insights to iterate and optimize
Collaborate with internal team members, creators, and freelancers to bring content to life quickly and efficiently
Lead day-to-day production and publishing operations, ensuring consistency, quality, and alignment with brand goals
Stay ahead of platform trends and cultural shifts—and know when to ride them or intentionally stand apart
Track performance and report on insights to inform strategy and creative direction
Requirements
5+ years managing and growing social for consumer-facing brands, ideally in the app, dining, or travel space (experience beyond CPG required)
Strong experience creating short-form content, especially for TikTok and Instagram
Experience developing and overseeing influencer strategy and partnerships
Excellent creative instincts and a sharp eye for what performs
Able to evaluate content for both storytelling quality and performance impact
Proven ability to lead end-to-end production, from idea to execution
Comfortable on camera when needed, and confident directing creators or freelancers
Proactive and resourceful—you figure things out and move fast
Collaborative, self-directed, and comfortable owning big outcomes
Benefits
Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees
PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
401(k)
Equipment: Computer & technology equipment applicable to your role.
Monthly Stipend: $40 (Tax-free) to cover home office expenses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementshort-form content creationinfluencer strategyvideo productioncontent calendar managementcampaign managementcontent optimizationperformance trackingscript writingediting