Franke Group

Marketing Automation, Digital Media Specialist

Franke Group

full-time

Posted on:

Location Type: Hybrid

Location: Aarburg • Switzerland

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Tech Stack

Cloud

About the role

  • Define and manage audience segmentation to deliver the right messages at each stage of the journey
  • Design and execute automated workflows and multilingual e-mail campaigns in Marketing Cloud Account Engagement (Pardot), ensuring alignment with other cross-channel marketing activities
  • Safeguard compliance with GDPR and international data privacy regulations while maintaining data integrity
  • Coordinate and optimize the global digital media plan by directly managing full funnel digital campaigns with a strong focus on paid search
  • Monitor and analyze campaign performance, establish reporting frameworks, and provide actionable insights to stakeholders
  • Collaborate with Group Marketing and local teams to align objectives and support global marketing strategies
  • Act as marketing key user for the automation platform and support onboarding of new users
  • Manage support requests and create user stories
  • Drive continuous improvement of marketing automation solutions

Requirements

  • Bachelor’s degree in marketing, business, or related field with minimum +3 years of B2B experience
  • Proven knowledge of B2B digital channels and touchpoints to ensure integrated campaign strategies
  • Hands-on experience with marketing automation and CRM platforms (ideally Pardot and Salesforce)
  • Solid understanding of GDPR and international data privacy regulations
  • Ability to design and execute multi-channel B2B media campaigns across all funnel stages
  • Experience in defining international media plans and coordinating campaign execution and reporting
  • Familiarity with SEA/SEM strategies, KPIs, and performance optimization
  • Strong analytical skills with expertise in dashboards, data-driven insights, and continuous improvement
  • Fluent in English; German is an advantage
  • Teamplayer with strong collaboration skills for cross-functional team
Benefits
  • 40 hour week
  • Easy access from railway station and highway
  • Free parking
  • At least 5 weeks holiday
  • Staff restaurant
  • Free coffee drinks from espresso to latte macchiato
  • A world of opportunities - for our people, and maybe for you? We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
audience segmentationautomated workflowsmultilingual e-mail campaignsmarketing automationCRM platformsB2B digital channelsSEA/SEM strategiesdata-driven insightscampaign performance analysisreporting frameworks
Soft skills
collaborationteam playeranalytical skillscommunicationcontinuous improvementstakeholder engagementuser supportcross-functional teamworkproblem-solvingadaptability