Chief Marketing Officer

• **Your Day to Day**
• **Strategy & Planning:**
• - Working closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe.
• **Creative:**
• - Work with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards.
• **Campaigns & Initiatives**
• - Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity.
• - Plan, develop and execute events, activations and trade partner initiatives.
• - Analyse performance of campaigns and provide actionable insights.
• **Market & Consumer Centricity:**
• - Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact.
• - Champion our brand values across every touch point, ensuring consistency and authenticity.
• **Cross-functional collaboration:**
• - Work closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision.
• **Performance:**
• - Establish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness.
• - Develop, manage and optimize marketing budgets to ensure maximum return on investment.
• **Organisation & Team:**
• - With key stakeholders develop a plan for the Marketing Organisation inline with business evolution.
• - Recruit, lead, mentor, and develop a high-performing marketing team.
• **External Relations:**
• - Build and maintain strong and objective relationships with our PR agencies, vendors, community and our networks.
• - Lead media buying and negotiation across paid channels

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