frank green

Chief Marketing Officer

• **Your Day to Day**
• **Strategy & Planning:**
• - Working closely with internal stakeholders - develop a comprehensive Brand and Marketing Strategy with implementation plans for the United Kingdom and eventually Europe.
• **Creative:**
• - Work with internal and external teams to ensure market specific creative assets are briefed and developed to align with the brand's local identity and premium standards.
• **Campaigns & Initiatives**
• - Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity.
• - Plan, develop and execute events, activations and trade partner initiatives.
• - Analyse performance of campaigns and provide actionable insights.
• **Market & Consumer Centricity:**
• - Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact.
• - Champion our brand values across every touch point, ensuring consistency and authenticity.
• **Cross-functional collaboration:**
• - Work closely with local and global teams to ensure marketing activities support and are aligned with every channel, overall business objectives and the brand vision.
• **Performance:**
• - Establish, track, and report on key performance metrics using data-driven analysis to inform decisions and continuously improve effectiveness.
• - Develop, manage and optimize marketing budgets to ensure maximum return on investment.
• **Organisation & Team:**
• - With key stakeholders develop a plan for the Marketing Organisation inline with business evolution.
• - Recruit, lead, mentor, and develop a high-performing marketing team.
• **External Relations:**
• - Build and maintain strong and objective relationships with our PR agencies, vendors, community and our networks.
• - Lead media buying and negotiation across paid channels

Marketing Director

Manager

• **Your Day to Day**
• **Supply Chain Management:**
• - Aligning with our UK 3PL, develop and implement supply chain strategies that align with company goals and enhance operational efficiency.
• - Monitor and analyze performance metrics to identify areas for improvement and implement corrective actions.
• - Collaborate with customers and internal teams to manage inventory levels, forecast demand, and ensure timely delivery of products.
• **Customer Experience Enhancement:**
• - Design and implement customer experience initiatives that drive satisfaction and loyalty throughout the supply chain process.
• - Act as the primary point of contact for customer inquiries related to supply chain issues, ensuring timely and effective resolutions.
• - Gather and analyze customer feedback to identify trends and opportunities for continuous improvement in both service delivery and revenue value add.
• **Cross-Functional Collaboration:**
• - Work closely with sales, marketing, and logistics teams to ensure alignment and effective communication regarding customer needs and operational capabilities.
• - Facilitate collaboration between departments, both local and internationally, to ensure seamless order fulfillment and excellent customer service.
• **Data Analysis & Reporting:**
• - Utilize data analytics to assess operational performance and customer experience, generating reports for senior management.
• - Identify key performance indicators (KPIs) and create dashboards to monitor progress and drive decision-making.
• - Support the sales development in ascertaining value add initiatives, driving loyalty with our wholesale partners.
• **Process Establishment & Improvement:**
• - Lead process improvement initiatives focused on efficiency, cost reduction, and customer satisfaction.
• - Stay updated on industry trends and best practices and customer experience strategies.

Marketing Director

Customer Supply and Experience Manager