Director, Marketing

Framework

Marketing Director leading product marketing, PR, community, events, and Linux marketing for Framework’s repairable consumer electronics. Managing four-person team while shaping launches and customer messaging.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesLead💰 $171,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, particularly in product marketing and community engagement within the consumer electronics sector. Proven ability to lead teams, manage budgets, and translate technical details into effective messaging for diverse audiences.

Highest-signal resume keywords

Marketing Strategy DevelopmentTeam ManagementProduct MarketingBudget ManagementGTM Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MessagingCampaign OptimizationCustomer CommunicationEvent CoordinationInfluencer MarketingLinux MarketingPhysical Product MarketingMarket PositioningCross-Functional CollaborationAudience Targeting

Soft Skills

Excellent Communication SkillsLeadershipStrategic Direction

Industry Keywords

Consumer ElectronicsComputer HardwareHardware DIYersLinux EnthusiastsAI DevelopersSupply Chain CoordinationLogistics Management

Tech Stack

Tools & technologies

Linux

About the role

Key responsibilities & impact

Own marketing strategy and execution across events, community, product marketing, Linux marketing, PR, and influencer marketing
Lead, develop, and support a team of four
Define strategy, optimize operational processes, and oversee campaigns and customer communications
Own and manage the marketing team’s budget
Align marketing and creative teams through launch campaigns and initiatives
Partner with the product marketing manager to cover product marketing needs
Lead GTM briefings for web, customer experience, and marketing teams
Write product messaging and copy, define target audiences, and coordinate cross-functional marketing initiatives
Lead media review cycles, including physical unit preparation
Partner with hardware product managers, supply chain, and logistics teams to keep customers informed
Maintain Framework’s commitment to radical transparency

Requirements

What you’ll need

5+ years of experience in marketing
At least 3 years directly managing and developing a team
Comfort spending part of the role as an individual contributor
Hands-on experience owning physical product marketing end-to-end, including GTM planning, positioning, and messaging
Experience ideally in consumer electronics, computer hardware, or another hands-on hardware category
Familiarity with hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers
Experience coordinating with hardware product management, supply chain, and logistics teams
Ability to set strategic direction for events, community, Linux marketing, PR, and influencer marketing
Experience building and managing a marketing budget
Excellent written and verbal communication skills
Ability to translate technical hardware details into audience-appropriate messaging
Willingness to travel roughly once every two months to Framework’s San Francisco office, plus occasional travel for events and photoshoots

Benefits

Comp & perks

Competitive salary
Equity
Health benefits
Paid company holidays
20 PTO days per year
Paid Parental Leave
Flexible work hours and locations
Every other Friday off
401K with matching for US employees
Positive social and environmental impact
Necessary equipment provided directly to employees