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Product Marketing Manager
Foxit. Collaborate with the product team to craft compelling product positioning, messaging, and value propositions that resonate with our target audience and differentiate our offerings in the market.
About the role
Key responsibilities & impact- Collaborate with the product team to craft compelling product positioning, messaging, and value propositions that resonate with our target audience and differentiate our offerings in the market.
- Keep a pulse on market trends, customer needs, and competitive landscape to strategically position our products.
- Develop and execute robust GTM strategies, including product launches and promotional campaigns, to drive product awareness, adoption, and sales.
- Partner closely with the sales team to create tools and materials that support the selling process, ensuring alignment with product positioning and buyer's journey.
- Design and implement marketing programs, such as product videos and website copy, that effectively communicate the benefits of our products and generate leads.
- Work seamlessly with teams across the organization, including design, content, acquisition, product, and sales, to implement strategies and achieve product marketing goals.
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
- 4+ years of product marketing experience, preferably in the SaaS or software industry.
- Proven track record of crafting and executing successful product marketing strategies and campaigns.
- Strong analytical skills and experience with market analysis, product marketing tactics, and web analytics tools.
- Exceptional communication skills, both written and verbal, with the ability to convey complex technical details in a clear, compelling manner.
- Creative thinker with a keen eye for detail and a problem-solving approach to marketing challenges.
- Demonstrable experience working in fast-paced, high-growth environments, with a comfort in handling ambiguity.
Benefits
Comp & perks- A dynamic and supportive work environment that fosters innovation, learning, and growth.
- Competitive salary, comprehensive benefits, and opportunities for professional advancement.
- A culture that values creativity, accountability, and a passion for technology.
- Foxit Software Inc. offers a comprehensive benefits package including 401(k) plus company match, paid holidays, PTO, sick days, medical, dental, vision, FSA, EAP, Life/AD&D, LTD, and voluntary life insurance.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategiesmarket analysisproduct launchespromotional campaignsweb analytics
Soft Skills
analytical skillscommunication skillscreative thinkingproblem-solvingattention to detail
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMBA