Foxit

Marketing Manager – Campaign Strategist

Foxit

full-time

Posted on:

Location Type: Hybrid

Location: Alpharetta • United States

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About the role

  • Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals
  • Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
  • Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
  • Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
  • Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
  • Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
  • Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
  • Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact

Requirements

  • 5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
  • Proven success developing original, insight-led campaigns rather than simply executing established playbooks
  • Strong audience segmentation skills and the ability to identify untapped opportunities in the market
  • Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
  • Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
  • Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
  • Experience with partner marketing
  • Experience with account-based marketing campaigns
  • Hands-on familiarity with media channels such as Google Ads and LinkedIn
  • Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics
  • HubSpot experience
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategydemand generationgrowth marketingaudience segmentationdigital marketingaccount-based marketingmedia channelsGoogle AdsLinkedInHubSpot
Soft Skills
strategic thinkingindependencecommunication skillspresentation skillsinfluencing stakeholdersdata-driven decision makingcreative developmentcross-functional collaborationadaptabilityproblem-solving