Performance Marketing Specialist
Fox Factory
full-time
Posted on:
Location Type: Office
Location: Burnaby • Arizona • United States
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Salary
💰 CA$55,521 - CA$76,340 per year
About the role
- The Performance Marketing Specialist plays a key role in supporting and growing FOX’s digital demand and eCommerce performance.
- You will support the Bike division as your primary focus, while also contributing to select Powersports initiatives.
- Working closely with internal teams and external agencies, you will help execute, monitor, and improve performance marketing efforts across paid and emerging digital channels.
- Own the digital advertising strategy across paid channels, including how and where media is invested to drive brand growth and eCommerce performance.
- Define campaign structure, audience approach, funnel strategy, and budget allocation across channels in alignment with broader marketing and eCommerce objectives.
Requirements
- Hands-on experience developing and executing paid digital advertising campaigns, particularly on Meta and Google platforms.
- Strong understanding of digital marketing KPIs, analytics platforms (e.g. GA4), and how they are used to evaluate performance.
- Experience developing strategies and execution plans informed by performance data and insights.
- Strong organizational skills and attention to detail.
- Ability to work independently while collaborating effectively with internal teams and external partners.
- Clear communication skills and a proactive, problem-solving mindset.
- Comfortable monitoring and pacing against annual advertising budgets.
Benefits
- Competitive wages
- Employee discounts
- Fun environment with team collaboration
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital advertisingpaid digital advertising campaignscampaign structureaudience approachfunnel strategybudget allocationperformance marketingdigital marketing KPIsanalytics platformsstrategy development
Soft Skills
organizational skillsattention to detailindependent workcollaborationclear communicationproblem-solving mindset