Demand Generation Marketer

Fourth

Demand Generation Marketer owning pipeline programs at Fourth, enhancing the customer experience for restaurant operators. Collaborating across teams to develop multi-touch campaigns.

Posted 5/27/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own pipeline: Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter.
Embed with sales: Standups, call shadows, deal reviews.
Build campaigns that earn attention: Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
Know your buyer: Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
Use AI to scale yourself: Tools, workflows, agents.

Requirements

What you’ll need

5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
Fluent across channels: email, paid, content, events, outbound.
A strong writer who can speak to a small business owner’s daily reality.
Someone who embeds with sales rather than operating at arm’s length.
Low ego, high output.
A tinkerer.
Comfortable being accountable.

Benefits

Comp & perks

Unlimited PTO!
Medical, Dental, Vision Insurance!
401k Match!
Parental Leave
Laptop and equipment.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationpipeline managementcampaign strategymulti-touch programsemail marketingpaid advertisingcontent marketingoutbound marketingsales enablement

Soft Skills

strong writingcommunicationcollaborationaccountabilityadaptabilitycreativitylow egohigh outputtinkering