FourFront

Paid Advertising Lead

FourFront

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Job Level

Senior

About the role

  • Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify
  • Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues
  • Analyze performance data to identify insights, diagnose problems, and recommend strategic changes
  • Forecast budgets and expected outcomes; manage pacing and efficiency
  • Stay current on platform changes and emerging opportunities, including new advertising channels
  • Serve as the paid advertising expert on client calls
  • Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next
  • Confidently answer client questions in real time, using data to support recommendations
  • Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics
  • Build trust with clients who are curious, sophisticated, and sometimes under pressure
  • Manage and oversee freelance paid media specialists across platforms
  • Set clear expectations for responsiveness, quality, and deliverables
  • Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships
  • Identify, vet, onboard, and manage new freelancers as needed
  • Ensure consistency in execution, reporting, and client experience across accounts
  • Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals
  • Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed
  • Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts
  • Contribute to a cohesive client experience where recommendations across channels reinforce one another
  • Help refine processes, templates, and standards for campaign management and reporting
  • Partner with Project Managers and Analytics to improve visibility into performance
  • Contribute to the evolution of FourFront’s paid advertising approach and differentiation
  • Support long-term growth of the paid advertising service, including potential future in-house expansion

Requirements

  • 7+ years of hands-on paid advertising experience, including significant agency experience
  • Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms
  • Experience overseeing large budgets (six- and seven-figure annual spend)
  • Strong understanding of conversion tracking and how platforms connect to GA4 and GTM (you don’t need to build everything yourself, but you understand how it works)
  • Proven experience leading client conversations and explaining performance under pressure
  • Experience managing freelancers, vendors, or junior practitioners
  • A strategic, analytical mindset paired with strong execution
  • The ability to work independently while collaborating closely with internal teams
Benefits
  • Remote position, U.S.-based
  • Workday aligned to Eastern Time
  • Competitive salary, commensurate with experience
  • Full benefits package, flexible work hours, generous PTO
  • Company-wide winter break to reset and recharge
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid advertisingcampaign managementGoogle AdsMetaYouTubeMicrosoft AdsSpotifyconversion trackingGA4GTM
Soft Skills
client communicationstrategic mindsetanalytical skillsleadershiprelationship managementproblem-solvingtrust buildingcollaborationfeedback provisionindependence