Four Seasons Hotels and Resorts

Senior Director of Public Relations – Marketing

Four Seasons Hotels and Resorts

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $120,000 - $140,000 per year

Job Level

Senior

About the role

  • Develop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotels
  • Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting
  • Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality
  • Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality
  • Establish and create PR/Communication synergies across assigned properties
  • Identify and drive best practices across assigned hotels
  • Engage agency support as needed with clear plan on deliverables
  • Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels
  • Assess and drive competitive and differentiating PR plans, in place at hotel
  • Implement and monitor for compliance with global brand standards and initiatives
  • Ensure PR and social initiatives meet performance targets
  • Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties
  • Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing
  • Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioning
  • Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel
  • Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
  • Lead the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives
  • Utilize all available electronic marketing tools to increase exposure to all available outlets, including oversight of eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities
  • Maintain current image library and video footage to maximize media coverage
  • Oversee updates and maintain property website within the corporate standard.
  • Comply with Four Seasons brand standards for all marketing, PR and social media
  • Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact
  • Lead and mentor the on-property Digital Marketing Managers

Requirements

  • A minimum of five years of experience in Public Relations capacity with Four Seasons or other related organization
  • Experience in a multi-property role or Marketing/PR agency leadership role
  • A university degree in Journalism, Communications, Marketing or equivalent experience
  • Advanced media relations experience
  • Knowledge of production methods in graphic arts and collateral
  • Knowledge of and ability to operate computer equipment required
  • Basic knowledge of journalism, marketing practices, and broadcast production methods
  • This highly-collaborative position requires exceptional communication and relationship-building skills.
  • The ideal candidate must be a self-starter who is motivated and proactive in identifying gaps and opportunities, and be able to lead and/or influence other internal and external team members
Benefits
  • Comprehensive health and vision insurance
  • Discovery nights at Four Seasons Properties around the globe
  • Holiday and vacation pay
  • Daily meals inspired by award-winning chefs provided complimentary on property
  • Complimentary dry cleaning provided on property for work attire
  • Sick pay, disability coverage, and life insurance
  • Complimentary parking when on property
  • Staff lounge and cafeteria space
  • Up to eight weeks of parental leave pay
  • Fur baby insurance
  • 401(k) retirement plan
  • Discounted accommodations at Four Seasons properties worldwide

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Public RelationsDigital MarketingSocial Media PlanningContent DevelopmentMedia RelationsGraphic Arts ProductionBroadcast ProductionMarketing StrategyPR Plan DevelopmentAudience Engagement
Soft skills
CommunicationRelationship BuildingLeadershipCollaborationProactivityMotivationMentoringStrategic ThinkingCreativityProblem Solving