Ads Coach

Foundr

Meta Ads Coach guiding ecommerce founders in performance marketing strategies for multiple brands. Leading analysis, coaching sessions, and actionable insights to improve ad performance.

Posted 7/2/2026full-timeRemote • 🇦🇺 AustraliaMid-LevelSenior💰 A$80,000 - A$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates deep expertise in Meta Ads Manager and performance marketing, with a strong focus on ecommerce. Capable of translating complex performance data into actionable insights while providing clear communication and ongoing support to founders.

Highest-signal resume keywords

Meta Ads Manager ExpertisePaid Media ExperienceCreative Testing and IterationAnalytical ThinkingClear Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign Structure and OptimisationConversion Rate PerformanceUnit EconomicsData Analysis

Soft Skills

Decision MakingCoachingCommunication

Tools & Technologies

Attribution ToolsTriple WhaleHyrosLeadsie

Industry Keywords

EcommerceBottleneck IdentificationScaling DecisionsFunnel PerformanceAccount Management

About the role

Key responsibilities & impact

Audit and diagnose Meta ad accounts across multiple ecommerce brands
Identify bottlenecks across creative, targeting, funnel and offer
Deliver clear, commercially grounded recommendations to founders
Run bi-weekly 15-minute pulse checks 1-1 with foundr students
Lead weekly group Q&A sessions and live account breakdowns
Provide ongoing support via Slack and Circle (async + in-thread feedback)
Guide founders on testing strategy, scaling decisions, and optimisation
Translate performance data into simple, actionable insights
Identify patterns across accounts and feed insights back into the program

Requirements

What you’ll need

3+ years in paid media or performance marketing (ecommerce focused)
Deep expertise in Meta Ads Manager
Experience working with brands spending $10K+ per day on paid advertising
Strong understanding of: Creative testing and iteration, Campaign structure and optimisation, Conversion rate and funnel performance, Unit economics (CAC, AOV, MER, contribution margin)
Ability to identify patterns, prioritise quickly, and make confident decisions
Strong analytical thinking with the ability to translate data into action
Clear communication: you can explain complex concepts simply
Comfortable being on Zoom, leading conversations, and coaching founders live
Experience working across multiple brands or accounts simultaneously
Bonus (Not Required)
Experience coaching, consulting, or mentoring founders
Familiarity with attribution tools (Triple Whale, Hyros etc)
Familiarity with Leadsie
Agency-side experience
Exposure to scaling founder-led ecommerce brands

Benefits

Comp & perks

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