Product Marketing Manager

Found

Product Marketing Manager at fintech startup focusing on growth and user engagement for small business tools across various channels. Collaborating with customer experience and growth teams to enhance brand visibility.

Posted 7/7/2026full-timeRemote • California, New York • 🇺🇸 United StatesSeniorLead💰 $170,000 - $190,000 per yearWebsite

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results.
SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results.
Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business.
App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion.
Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX.
Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust.
Cross-functional partnership: Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.

Requirements

What you’ll need

8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.
Direct experience with SEO — keyword research, content optimization, and app store listing management.
Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.
Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.
A bias toward hands-on execution — this role is as much about doing the work as directing it.
Strong cross-functional collaborator who works well with CX, growth, brand, and product teams.
Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.

Benefits

Comp & perks

401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation.
Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave.
Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents.
Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working.
Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees.
Generous vacation policy: Vacations, appointments, mental health days- take the time you need.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Keyword ResearchOn-Page OptimizationApp Store Listing ManagementContent Brief DevelopmentTechnical SEO

Soft Skills

Excellent Written CommunicationAuthentic EngagementHands-On ExecutionCollaboration