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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Lead Found's consumer growth engine and define how we reach, convert, and retain millions of future members.
- Own paid acquisition, growth experimentation, creative strategy, and conversion optimization end-to-end.
- Partner with brand, product, clinical, finance, and external partners to drive efficient, durable member growth.
- Report directly to the VP of Strategy, BizOps & Growth and sit on the broader growth leadership group.
- Set the strategy, own the P&L of growth, and stay close enough to the work to ship tests, pressure-test creative, and unblock execution yourself.
- Build and prioritize testing roadmaps across channels, creatives, and landing pages.
Requirements
What you’ll need- 8+ years in growth or performance marketing, including direct ownership of ROAS, CAC, payback, and revenue targets at meaningful scale (8-figure+ annual spend).
- Track record leading growth at a high-growth consumer or consumer healthcare company—ideally through a phase of step-change scale.
- Experience managing and developing growth teams, plus managing agencies and external partners to a high bar.
- Deep hands-on expertise across Meta, Google, and TikTok; fluency with OTT, YouTube, and emerging channels.
- Strong creative instincts—able to brief, critique, and iterate on performance creative, not just read the dashboard.
- Sophisticated analytical toolkit: attribution, incrementality, MMM, LTV/cohort analysis, and unit economics. Comfortable in SQL or close partnership with analytics.
- Demonstrated use of AI tools to accelerate marketing workflows (creative, copy, analysis, ops).
- Executive presence: can own the growth narrative with the CEO, ELT, and the board, while staying in the details with the team.
- Bias toward action; comfortable operating in fast-paced, ambiguous environments and balancing strategy with hands-on execution.
Benefits
Comp & perks- Equal Opportunity Employer
- Diversity celebrations
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingperformance marketingROASCACpaybackrevenue targetsattributionincrementalitySQLLTV/cohort analysis
Soft Skills
leadershipcreative instinctsanalytical skillsexecutive presencebias toward actionstrategic thinkingteam managementcommunicationproblem-solvingadaptability
