Senior Lifecycle Marketing Manager

Found

Senior Lifecycle Marketing Manager leading pre-purchase lifecycle strategy and execution at Found. Working hands-on to grow the program and incorporate AI tools for efficiency.

Posted 4/27/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own pre-purchase lifecycle.
You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability.
Set up the measurement framework.
Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA.
Work with Product and Clinical on launch comms (new medications, new states, new offerings).
Fair-balance messaging, medication disclosures, and platform-policy-safe language.
In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions.

Requirements

What you’ll need

5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution
Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop
A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open)
Strong writing and editing instincts; you brief designers and copywriters and make their work sharper
Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow
Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance
Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL
Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

Benefits

Comp & perks

Health insurance
401(k) matching
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle managementCRMBrazeLiquidConnected Contentsegmentationpush notificationsSMSemail marketingdata analysis

Soft Skills

strong writingeditinganalytical fluencyproactivehigh ownershipoutcome-orientedcollaborationcommunicationopinionatedscrappy