Vice President – Global Marketing

Fortive

Vice President of Global Marketing at Tektronix driving marketing strategies and performance across global markets. Leading a distributed marketing organization focused on customer engagement and business growth.

Posted 7/6/2026full-timeBeaverton • Oregon • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in global marketing leadership, with a focus on demand generation, pipeline growth, and digital marketing capabilities. Proven ability to align marketing strategies with business priorities and drive measurable impact across diverse technical environments.

Highest-signal resume keywords

Global Marketing LeadershipDemand GenerationDigital MarketingCommercial AcumenTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline GrowthDigital MarketingAnalyticsMarketing StrategyBudget ManagementProduct MarketingCampaign ManagementCustomer EngagementPerformance Metrics

Soft Skills

Leadership EffectivenessCommunication SkillsExecutive Presence

Tools & Technologies

Marketing OperationsWeb AnalyticsContent Management

Industry Keywords

B2B MarketingIndustrial MarketingTest and MeasurementTechnical Environments

About the role

Key responsibilities & impact

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
Direct global marketing budget spend to maximize business impact and ROI
Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
Align global and regional marketing execution while enabling local market relevance
Partner with Product, Sales, and Engineering to translate strategy into focused execution

Requirements

What you’ll need

12+ years of progressive marketing leadership experience, including global scope
Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
Strong track record of driving demand generation, pipeline growth, and measurable business impact
Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
Fluency in digital marketing, analytics, and modern marketing practices
Strong commercial acumen with the ability to align marketing strategy and budgets to revenue outcomes
Track record of building high-performing teams and developing organizational capability
Strong executive presence, communication skills, and leadership effectiveness
Willingness to travel as required to support global teams and business needs

Benefits

Comp & perks

Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants