Social Media Manager

Fortive

Social Media Manager developing and owning social strategy for ServiceChannel’s brand. Collaborating with various teams to enhance community engagement and brand perception.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and own ServiceChannel’s social strategy
Run platform-native strategies for LinkedIn and Instagram primarily, and drive strategy around what other channels to prioritize
Maintain broad fluency across the evolving social platform landscape to guide strategy and ensure we are staying visible and relevant amid the demands of the algorithms
Ensure that audiences pay attention – which means using humor and edutainment - but protect our brand reputation and position as the trusted market leader.
Decide what we post, when we post, and ensure our social calendar is always in sync with our biggest launches, campaigns, and community milestones.
Partner with Brand, Product Marketing, Sales, Product, Operations and Leadership to ensure cohesive storytelling and bring our expertise to life through our people
Help turn key company moments into meaningful industry conversations
Write clear, sharp, and brand-aligned copy across all platforms.
Drive social content creation from ideation to publishing.
Concept and produce social-first series—specifically video-led formats
Partner with our internal experts and leaders to amplify their voices
Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership
Own our Employee Advocacy program which empowers employees to amplify company news and insights through their own social networks
Provide guidance, inspiration, and resources that make it easy for employees to participate in social storytelling
Monitor cultural discourse, internet behavior, and platform-native trends
Track moments relevant to the facilities management ecosystem
Identify opportunities for ServiceChannel to participate with relevance and credibility
Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth
Translate analytics into actionable insights and new experiments
Identify what resonates most with the audience and evolve the strategy accordingly
Establish best practices for social engagement across teams, leveraging AI as your foundational way of working
Build playbooks for launches, announcements, and reactive moments
Protect long-term brand equity while enabling timely participation
Ensure that as platforms evolve, our strategy and KPIs do too

Requirements

What you’ll need

5+ years managing social strategy for a brand with a strong point of view
Understand how credibility is built on LinkedIn, Reddit and beyond
Are deeply fluent in B2B SaaS
Can own socially-native video production from end-to-end
Possess exceptional judgment and taste
Know the difference between cultural relevance and trend chasing
Can translate complex ideas into clear, platform-native communication
Balance strategic thinking with hands-on execution
Are comfortable advising leadership and pushing back when needed
Stay calm and precise in fast-moving, real-time environments

Benefits

Comp & perks

Medical, dental, vision, life and LTD insurance
HSA
401(k) retirement plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social strategy developmentvideo productioncontent creationanalytics translationsocial performance metricsplatform-native communicationB2B SaaS fluencysocial engagement best practicescopywritingsocial calendar management

Soft Skills

strategic thinkinghands-on executionexceptional judgmenttasteadvising leadershipcalmness under pressureclear communicationcreativitycollaborationcultural relevance understanding